My taste changes and I thought I would share what my current favorite lip balm. What I look for in a lip balm is texture (I prefer slightly waxy over slicky and oily ones); ingredients (I prefer natural); design (packaging); taste (prefer no taste, because it doesn't do any good healthy-wise... but I don't mind it too much); color (unless it's a "lipstick", otherwise I don't care at all) and price (if it is good, I don't mind if it's a bit expensive).
In no particular order...
Bubble and Bee
Hurraw (my favorite is the Moon Balm)